Strategic Marketing Alliances

Our unique alliance concept is Strategic Marketing Alliances


Since 1990 InterMark has established and facilitated more than 25 Strategic Marketing Alliance with more than 200 clients. A Strategic Marketing Alliance is defined as:

"a structured co-operation between a group of companies with complementary service and product portfolios, a joint customer segment focus, mutually agreed on market development goals towards this customer segement, and a commitment to exploit related synergies"

With InterMark as the facilitator and coordinator, the partners in the Strategic Marketing Alliances work together for segment insights, knowledge sharing and joint market activities such as joint prospecting and promotional activities towards key accounts such as technical seminars - leading to direct customer negotiations.

The value for our clients in establishing or joining a Strategic Marketing Alliance enables and ensures they will

  • Increase revenue
  • Reduce costs
  • Grow existing markets
  • Enter new markets
  • Expand solution and service offerings
  • Create competitive advantage
  • Build partner to partner relationships

For examples and inspiration, please visit the websites of some of our Strategic Marketing Alliances:
www.pharmatechalliance.com
www.watertechalliance.com

In the making is our Alliance for Infection Management (AIM), which is a multi-stakeholder public-private-partnership (PPP) initiative established to address the global issues with antibiotic resistance. For further, go to:
www.medezide.com

Or contact us with your ideas for a new Strategic Marketing Alliance or to hear more about other Strategic Marketing Alliances in our pipeline - maybe you could benefit from joining one of these.

AddictionAlliance will focus on solutions and services devised to address existing and unmet market needs in this field (e.g. alcohol dependence)

Contact us with your ideas for a new Strategic Marketing Alliance or to hear more about other Strategic Marketing Alliances in our pipeline - maybe you could benefit from joining one of these.

Interim alliance management – certified consultants for hire on freelance or ad hoc basis

Not every company has the resources to add dedicated alliance managers, but nearly all life science companies have alliances and partnerships that require continuous or ad hoc attention. What are the essential alliance management practices that must be applied in all alliances to manage risk and realize value? These and other issues can be taken care of by our skilled and certified alliance managers for hire on a temporary basis.

The specialistr consultant will be your

  • Effective part-time alliance manager
  • Commits to creating collaboration value
  • Manages internal and alliance decision making

Enquiries

If you have an alliance issue – or idea - and would like to discuss how to address it, please call or fill in the form to the right, click "Send", and we will contact you shortly. Tick the box if you wish to receive our newsletter on alliance matters.

Thanks in advance for your interest in InterMark.